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Financial ServicesRetirement Planning✓ Verified
Brooksville, Hernando County
Last verified: Wednesday, October 21, 2026
American Executive Tax & Financial Services — J.W. Cole Advisors, Inc. (Downtown Brooksville Office)
About This Organization

American Executive Tax & Financial Services (offering fiduciary investment advisory services through Tampa Bay-headquartered SEC-registered Investment Adviser J.W. Cole Advisors, Inc., CRD #112294, SEC File #801-60722, and securities through J.W. Cole Financial, Inc., CRD #124583) is an established tax, estate-coordination, and retirement income planning firm located at 10 West Jefferson Street in Historic Downtown Brooksville, Hernando County, Florida (ZIP 34601, with a second Hernando County office at 2621 Forest Rd, Spring Hill, FL 34606). Founded and led by Owner and Financial Advisor Melisa Mae Lloyd, CFS®, CTS™, CES™ (Individual CRD #4735279, registered since 2003), who holds the Certified Fund Specialist® (CFS®), Certified Tax Specialist™ (CTS™), and Certified Estate Planning Specialist™ (CES™) designations from the Institute of Business & Finance alongside National Association of Tax Professionals (NATP) membership, the practice has served Brooksville and Spring Hill seniors for more than two decades.

Situated in the heart of Historic Downtown Brooksville directly across the street from the Hernando County Government Center and the Hernando County Property Appraiser's main headquarters (John C. Emerson, CFA — 201 Howell Ave, Ste 300, Brooksville, FL 34601), American Executive Tax & Financial Services is uniquely positioned to assist retiring public employees from the City of Brooksville, Hernando County Board of County Commissioners, Hernando County School District, Hernando County Sheriff's Office, and the Southwest Florida Water Management District (SWFWMD — 2379 Broad St, Brooksville). Melisa M. Lloyd, CFS®, CTS™, CES™ helps retirees evaluate Florida Retirement System (FRS) Pension Plan payout options, execute tax-deferred Deferred Retirement Option Program (DROP) lump-sum rollovers, and consolidate 401(k), 403(b), and 457(b) accounts.

By combining Certified Tax Specialist™ (CTS™) and Certified Estate Planning Specialist™ (CES™) training with fiduciary investment management under J.W. Cole Advisors, Inc., the firm coordinates SECURE 2.0 Act Required Minimum Distributions (RMDs at ages 73–75), Roth conversions, and Qualified Charitable Distributions (QCDs) to control two-year lookback Medicare Part B and Part D IRMAA surcharges alongside Elder Options (PSA 3) SHINE counseling (1-800-262-2243). In addition, advisors work alongside Fifth Judicial Circuit (Hernando County) elder law attorneys to align beneficiary designations, revocable living trusts, and assisted living / memory care liquidity reserves for families in Brookridge, High Point, Clover Leaf Farms, Southern Hills, and Timber Pines, while verifying annual household Adjusted Gross Income for the Age 65+ Additional $50,000 Senior Homestead Exemption right across the street at 201 Howell Avenue.

Official Verification Sources: SEC Investment Adviser Public Disclosure — J.W. Cole Advisors, Inc. (CRD #112294); SEC IAPD / FINRA BrokerCheck Profile — Melisa Mae Lloyd, CFS®, CTS™, CES™ (CRD #4735279); American Executive Tax & Financial Services Official Website — Brooksville & Spring Hill

Verified State & Regulatory Credentials
SEC Registered Investment Adviser (J.W. Cole Advisors, Inc.): CRD# 112294Status: Active SEC Fiduciary RIA

Issuer: Securities and Exchange Commission (SEC) / FINRA

Notes: SEC File #801-60722; fiduciary investment advisory services offered through J.W. Cole Advisors, Inc. (CRD #112294) and brokerage through J.W. Cole Financial, Inc. (CRD #124583) dba American Executive Tax & Financial Services at 10 W. Jefferson St., Brooksville, FL 34601 (and 2621 Forest Rd., Spring Hill, FL 34606).

CFS®, CTS™ & CES™ Principal Financial Advisor: CRD# 4735279Status: Active Investment Adviser Representative

Issuer: Institute of Business & Finance / NATP / SEC / FINRA

Notes: Founded and led by Melisa Mae Lloyd, CFS®, CTS™, CES™ (CRD #4735279, registered since 2003), holding Certified Fund Specialist®, Certified Tax Specialist™, and Certified Estate Planning Specialist™ credentials.

Services Offered
CFS®, CTS™ & CES™ Fiduciary Retirement Income & Portfolio Management (via J.W. Cole Advisors)
Certified Tax Specialist™ (CTS™) RMD Sequencing, Roth Conversions & Senior Tax Preparation
City of Brooksville, Hernando County & SWFWMD Florida Retirement System (FRS) DROP Rollovers
Certified Estate Planning Specialist™ (CES™) Trust, Beneficiary & Probate-Avoidance Coordination
Medicare Part B/D Two-Year Lookback IRMAA Surcharge Control & Social Security Tax Planning
Downtown Brooksville (201 Howell Ave) Homestead Portability & 65+ Senior AGI Verification
Frequently Asked Questions

Factual details and direct answers about American Executive Tax & Financial Services — J.W. Cole Advisors, Inc. (Downtown Brooksville Office)'s services, licensing, and credentials.

What tax, estate, and investment credentials does Brooksville advisor Melisa M. Lloyd hold?

Melisa Mae Lloyd (CRD #4735279), owner of American Executive Tax & Financial Services, holds three credentials from the Institute of Business & Finance: Certified Fund Specialist® (CFS®), Certified Tax Specialist™ (CTS™), and Certified Estate Planning Specialist™ (CES™), and is a member of the National Association of Tax Professionals (NATP). She provides fiduciary investment advisory services through SEC-registered J.W. Cole Advisors, Inc. (CRD #112294, SEC File #801-60722).

Where are American Executive Tax & Financial Services' offices located in Hernando County?

The firm maintains two verified Hernando County locations: its flagship Downtown Brooksville office at 10 West Jefferson Street, Brooksville, Florida 34601—directly across from the Hernando County Government Center and Property Appraiser's office (201 Howell Ave, Ste 300, Brooksville, FL 34601)—and its west-county branch at 2621 Forest Road, Spring Hill, Florida 34606 near Timber Pines and Forest Oaks Boulevard.

How does the firm help Brooksville and Spring Hill seniors coordinate taxes, FRS DROP rollovers, and estate planning?

By uniting CTS™ tax preparation, CES™ estate planning analysis, and SEC fiduciary portfolio management under one roof, Melisa M. Lloyd helps retiring City of Brooksville, Hernando County, and SWFWMD employees execute tax-deferred FRS DROP rollovers, sequence SECURE 2.0 Act Required Minimum Distributions (RMDs) to avoid Medicare Part B/D IRMAA surcharges, align trust and TOD/POD beneficiary designations to avoid Fifth Judicial Circuit probate, and verify annual household AGI for the Age 65+ Additional $50,000 Senior Homestead Exemption.

Contact Information
Address
10 W Jefferson St
Hours
Mon-Fri 9:00 AM - 5:00 PM
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Disclaimer: This directory listing is for informational purposes only. Florida Senior Support does not endorse or guarantee the quality of services. Please verify information and services directly with the organization.