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Financial ServicesRetirement Planning✓ Verified
Land O' Lakes, Pasco County
Last verified: Wednesday, October 21, 2026
Independent Financial Services
About This Organization

Independent Financial Services (IFS Tampa Bay) is a comprehensive retirement planning and fiduciary wealth management practice located on Amberfield Drive off State Road 54 in Land O' Lakes, Florida, serving retirees, business owners, and widows across Land O' Lakes, Wesley Chapel, Odessa, and Trinity. Co-owned and led by President & CEO Jodi B. Perez, CFP®, CEPA® and Wealth Manager Jeannie L. Holliday, CFA®, CDFA®—alongside Financial Advisors Alexander D. Ezra, CFP®, CKA® and Branden S. Sears, CFP®, CIMA®, AAMS®—the team provides institutional portfolio management and holistic retirement distribution planning through Raymond James Financial Services Advisors, Inc.

Official Verification Sources: FINRA BrokerCheck Profile (Jodi Baker Perez, CFP®, CEPA®); FINRA BrokerCheck Profile (Jeannie Lynn Holliday, CFA®, CDFA®); FINRA BrokerCheck Profile (Branden Scott Sears, CFP®, CIMA®); Independent Financial Services Official Website

Verified State & Regulatory Credentials
SEC Registered Investment Adviser / Broker-Dealer: CRD# 149018Status: Active

Issuer: SEC / FINRA (Raymond James Financial Services Advisors, Inc.)

Notes: SEC File #801-69815; fiduciary investment advisory services offered through Raymond James Financial Services Advisors, Inc. (CRD #149018) and securities offered through Raymond James Financial Services, Inc. (CRD #6694).

CFP®, CFA®, CIMA® & CDFA® Advisory Principals: CRD# 1466569 / CRD# 1276075 / CRD# 7132481 / CRD# 6194255Status: Active CFP®, CFA® & CIMA® Fiduciaries

Issuer: CFP Board / CFA Institute / FINRA

Notes: Led by President & CEO Jodi Baker Perez, CFP®, CEPA® (CRD #1466569), Co-Owner & Wealth Manager Jeannie Lynn Holliday, CFA®, CDFA® (CRD #1276075), Financial Advisor Alexander David Ezra, CFP®, CKA® (CRD #7132481), and Financial Advisor Branden Scott Sears, CFP®, CIMA®, AAMS® (CRD #6194255).

Services Offered
CFP® & CFA® Fiduciary Retirement Income & Cash-Flow Engineering
CIMA® & CFA® Institutional Portfolio Management & Asset Allocation
Tax-Efficient IRA, 401(k), RMD & Multi-Year Roth Conversion Modeling
CDFA® Divorce & Spousal Transition Financial Planning for Older Adults
CEPA® Certified Exit Planning for Retiring Business Owners
Social Security Timing, Long-Term Care & Estate Legacy Coordination
Frequently Asked Questions

Factual details and direct answers about Independent Financial Services's services, licensing, and credentials.

What credentials do the advisors at Independent Financial Services in Land O' Lakes hold?

The practice unites four credentialed specialists: President Jodi B. Perez, CFP®, CEPA® (CRD #1466569), Co-Owner Jeannie L. Holliday, CFA®, CDFA® (CRD #1276075), Alexander D. Ezra, CFP®, CKA® (CRD #7132481), and Branden S. Sears, CFP®, CIMA®, AAMS® (CRD #6194255).

Does Independent Financial Services assist retiring business owners and solo seniors in Pasco County?

Yes. Through CEPA® (Certified Exit Planning Advisor) and CDFA® (Certified Divorce Financial Analyst) expertise alongside CFA® and CFP® portfolio management, the team helps retiring business owners, widows, and divorcing seniors transition into tax-efficient retirement income.

Where is Independent Financial Services located in Pasco County?

The office is located just north of State Road 54 near the Suncoast Parkway at 20635 Amberfield Drive, Suite 102, Land O' Lakes, Florida 34638.

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Contact Information
Address
20635 Amberfield Dr, Ste 102
Hours
Mon-Fri 8:30 AM - 5:00 PM
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Disclaimer: This directory listing is for informational purposes only. Florida Senior Support does not endorse or guarantee the quality of services. Please verify information and services directly with the organization.