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Financial ServicesWealth Management✓ Verified
Palm Coast, Flagler County
Last verified: Wednesday, October 21, 2026
Alliance Financial Partners, Inc. — LPL Financial
About This Organization

Alliance Financial Partners, Inc. is an independent fiduciary wealth management and retirement income planning practice located on Florida Park Drive North in Palm Coast, Flagler County, Florida. Co-founded and led by President & CFO David Lee Fowler, CPFA®, MRFC® (CRD #5351001) and CEO Edward Emilio ('Eddie') Herrera, BFA™, CPFA®, RFC® (CRD #5777853), with investment advisory and brokerage services offered through SEC-registered LPL Financial LLC (CRD #6413, SEC File #801-10970), the firm serves retirees across Hammock Dunes, Grand Haven, Palm Coast Plantation, and greater Flagler County with behavioral financial advice, tax-efficient RMD and Roth conversion sequencing, Social Security and Medicare IRMAA planning, and multi-generational estate alignment.

Official Verification Sources: FINRA BrokerCheck Profile — David Lee Fowler, CPFA®, MRFC® (CRD #5351001); FINRA BrokerCheck Profile — Edward Emilio Herrera, BFA™, CPFA® (CRD #5777853); Alliance Financial Partners, Inc. Official Website

Verified State & Regulatory Credentials
SEC Registered Investment Adviser / Broker-Dealer (LPL Financial LLC): CRD# 6413Status: Active SEC Registered Investment Adviser

Issuer: Securities and Exchange Commission (SEC) / FINRA

Notes: SEC File #801-10970; fiduciary investment advisory and brokerage services offered through LPL Financial LLC (CRD #6413) from Alliance Financial Partners' headquarters at 1 Florida Park Drive North, Suite 105B, Palm Coast, FL 32137.

CPFA®, MRFC® & BFA™ Co-Founding Principals: CRD# 5351001 / CRD# 5777853Status: Active Investment Adviser Representatives

Issuer: FINRA / SEC IAPD / NAPA

Notes: Co-founded and led by President & CFO David Lee Fowler, CPFA®, MRFC® (CRD #5351001) and CEO Edward Emilio ('Eddie') Herrera, BFA™, CPFA®, RFC® (CRD #5777853).

Services Offered
Fiduciary Discretionary Wealth Management & Asset Allocation (LPL Financial)
Retirement Income Distribution, Cash-Flow Sequencing & Longevity Modeling
Certified Plan Fiduciary Advisor (CPFA®) 401(k), 403(b) & FRS DROP Rollovers
Behavioral Financial Advisor (BFA™) Goal-Based Retirement Transition Coaching
Tax-Conscious Required Minimum Distribution (RMD) & Roth Conversion Strategy
Social Security Timing, Medicare IRMAA Surcharge & Long-Term Care Planning
Trust, Beneficiary & Multi-Generational Estate Transfer Coordination
Frequently Asked Questions

Factual details and direct answers about Alliance Financial Partners, Inc. — LPL Financial's services, licensing, and credentials.

Who are the principal advisors at Alliance Financial Partners in Palm Coast?

Alliance Financial Partners, Inc. is co-founded and led by President & CFO David Lee Fowler, CPFA®, MRFC® (CRD #5351001) and CEO Edward Emilio ('Eddie') Herrera, BFA™, CPFA®, RFC® (CRD #5777853), providing fiduciary advisory services through SEC-registered LPL Financial LLC (CRD #6413, SEC File #801-10970).

How does Alliance Financial Partners assist Flagler County retirees with retirement income and rollovers?

Holding Certified Plan Fiduciary Advisor (CPFA®), Master Registered Financial Consultant (MRFC®), and Behavioral Financial Advisor (BFA™) credentials, the team guides Palm Coast retirees through 401(k) and Florida Retirement System (FRS) DROP rollovers, sustainable retirement paycheck design, RMD tax mitigation, and long-term care funding.

Where is Alliance Financial Partners located in Palm Coast?

The firm is located just off Palm Coast Parkway NW at 1 Florida Park Drive North, Suite 105B, Palm Coast, Florida 32137, serving Palm Coast, Flagler Beach, Bunnell, and Hammock Dunes.

Contact Information
Address
1 Florida Park Dr N, Suite 105B
Hours
Mon-Fri 8:30 AM - 5:00 PM
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Disclaimer: This directory listing is for informational purposes only. Florida Senior Support does not endorse or guarantee the quality of services. Please verify information and services directly with the organization.